The Community & Club Collective

BRAND AWARENESS | EDUCATION | REVENUE

Data Driven Insight: Top 10 Industries & Brands that Sponsor Community Sport

Interactive insights can be found on our Data page

What We Believe...

A data-driven approach to sponsorship will:

1. Reduce volunteers workload
2. Increase revenue generated
3. Generate ROI for sponsors
4. Establish sustainable long-term relationships
5. Create new sponsorship opportunities for peak and professional sport organisations
  1. Provide peak sport organisations the opportunity to take a leadership position with revenue generation within their sport

2. Businesses will invest in sponsorship if they can make money:

1. Businesses will pay a premium to invest in their target audience
2. Businesses prefer not to spend money on an audience that does not align
3. Sport organisations have great diversity, which means that for many businesses they are only wanting to target a segment, not the whole club

3. Providing members with a great or memorable experience is central to having a sustainable relationship

1. Businesses must take club members and supporters on a journey:
  1. Brand awareness
  2. Education - can't be achieved without brand awareness
  3. Sales - can't be achieved without brand awareness AND education
2. Businesses want to engage with club members and supporters, not the club

How We Do It

1. Sponsorship Database

Aggregated community sport sponsorship industry information

2. Uncover Who You're Representing

Sport organisations are composed of a diverse member and supporter base

3. Align Target Audiences

Explore how businesses can generate a return on investment from the club's audience

4. Set Appointments

Set appointments for sport organisations to meet with prospective sponsors based on an aligned target audience

What We Do

Community Sport Sponsorship Industry

TCACC is the only organisation that is continuously researching the community sport sport sponsorship industry. We work methodically through sports and states twice a year to update records.

Sponsorship Data Analysis

A Sponsorship Benchmark Report is generated for organisations to assess and analyse their current sponsorship performance.

The report analyses organisational performance against:

Top 10 industries that sponsor the community sport sponsorship industry
National sponsorship average per organisation
State sponsorship average per organisation
National (specific) sport average per organisation
National (individual) state sponsorship average per organisation
Postcodes within your local proximity

The report guarantees to identify a minimum 10 industries that are known and proven to sponsor your sport, or in your region that are not currently aligned to your organisation.

Club Synopsis

Common challenges:

Sport organisations
- Sell on the basis of an all-in basis - no audience segmentation
- Guess what the businesses want to achieve (ROI) from their investment
Businesses
- Don't see value in investing if only 20% of the club aligns with their target audience
- Hate being told the benefits and then see no tangible ROI

The club synopsis provides sport organisations with the transaparency and clarity to represent their organisation based on the target audience that a business values.

Appointment Setting

TCACC is at the coal face of the community sport sponsorship industry. Each day we are actively working to secure appointments for sport organisations with businesses who are open to becoming a sponsor.

Our approach is underpinned by data. We utilise data to determine:

Who to approach
When to approach
Industries that incorporate sponsorship into their marketing plans
Industries that have the cashflow to consider becoming a sponsor
Which industries are expanding/contracting within an area or a sport