Explore the impact and value that sponsorship offers
Sponsorship is a marketing channel.
The purpose of marketing is to make money.
Community sport organisation members value sponsors and want to support sponsors by becoming a sponsor
Best practice sponsorship generates a ROI or ROO - it is not a glorified donation
Be clear with the outcome that you are seeking to achieve.
Club members can't be expected to become your customers if they:
Don't know who your business is
Don't understand what products or services that your business offers
Samples or giveaways
Integrated social media
1:1 Personal engagement
Exclusive offer ie: open night
30-day sponsorship challenge
Does your industry sponsor community sport?
Is your industry sponsoring a particular, sport or within a particular state?
Can you gain a business advantage because your competitors are not represented?
Is sponsorship an affordable marketing channel?
Priority: building long-lasting loyal relationships with customers
Provide club members with a great or memorable experience
Leverage members word of mouth referrals
Club members meet 2-3 times per week for 6-9 months per year
93% members want to shop with sponsors
Price: starts from $500 per club for 365 days
Other Marketing Options
Duration: ~28 days
Provide a deadline or a special to incentivise a sale
Price: starts from $500 per 28 days with no residual engagement opportunities
How to become a sponsor?
- Approach your local club
Identify your target audience
Find their contact details on the club website or social media
Negotiate a deal
3. Engage TCACC
Spread your investment across multiple clubs, sports or regions to maximise your investment
TCACC will facilitate and drive the implementation on your behalf, driving ROI or ROO