Potential Sponsor

Explore the impact and value that sponsorship offers

Insight #1

Sponsorship is a marketing channel. 

The purpose of marketing is to make money.

Community sport organisation members value sponsors and want to support sponsors by becoming a sponsor

Best practice sponsorship generates a ROI or ROO - it is not a glorified donation

Insight #2

Be clear with the outcome that you are seeking to achieve.

Club members can't be expected to become your customers if they:

Brand Awareness



Insight #3

Does your industry sponsor community sport?

Is your industry sponsoring a particular, sport or within a particular state?

Can you gain a business advantage because your competitors are not represented?

Insight #4 

Is sponsorship an affordable marketing channel?


Other Marketing Options

How to become a sponsor?

2. Ask TCACC

3. Engage TCACC