Club Volunteers
Explore how data can grow your sponsorship revenue and reduce volunteers workload
Insight #1
Challenges that face volunteers are very similar regardless of sport or location
Peak Sport Organisations rarely invest in training or supporting revenue generating volunteers for (perceived) fear of increasing volunteers workload
Challenges
Lack of time to spend doing sponsorship
Rely on volunteers personal network to generate leads
Clubs are seeking more money to be generated each season
It is becoming more competitive to find sponsors as more organisations are asking the same sponsors for money
Within a professional workplace businesses rely on data to improve efficiency and increase profit, whereas data is rarely available or used for sponsorship in the sports industry
Insight #2
Explore the industries that are sponsoring your region and your sport
If an industry is sponsoring your sport in another state, why wouldn't they sponsor your club?
Could you benefit from having a network of 5,000+ sponsorship volunteers?
Insight #3
Would a database of businesses that are proven to sponsor community sport help you to generate new leads?
319 x industries sponsor community sport
45,000+ sponsors invest in sponsorship
52% x sponsorship is generated from the top 10 industries that sponsor community sport
National average: 12.30 x sponsors per club
Examples of how TCACC helps volunteer led sport organisations
Sponsor Benchmark Report
Uncover how your current sponsorship efforts stack up against the industry
The report will identify the industries who are sponsoring 2 or more clubs within your local region.
Get a free sponsor benchmark report
Club Synopsis
Dig deep into exploring who you are representing when asking for sponsorship
Businesses love to invest money when they can make money. Their target audience is the valuable audience.
Consider if a business will pay a premium to access your audience or if they are effectively giving the club a donation.
The club synopsis is a great ice breaker for businesses who have no previous experience with your club
Get a free club synopsis.
Member Survey
Business owners or managers love to spend money where they can make money.
A member survey is a forward-looking activity to ascertain where your members expect to spend money in the next 12-18 months.
A template is available that can be tailored to your circumstances and existing sponsors
Calculating Return on Investment
Financially viable and sustainable sponsorship requires the ability to verify the tangible benefits for a sponsor
TCACC has a partnership with an organisation who specialise in tracking and recording members engagements with sponsors at community sport organisations
Many businesses are purely seeking a sales objective. TCACC has a unique 30-day challenge that maximises member experience and drives an immediate ROI for the sponsor
TCACC has a sponsorship valuation calculator is used to justify a sponsorship fee at the commencement of a relationship or to verify what has been delivered during the agreement.
Appointment Setting
TCACC's responsibility:
Approach businesses on behalf of sport organisations to qualify leads and set appointments
Appointments are set with business decision-makers who are ready for a sponsorship discussion
Diversify the industries aligned to your sport organisation
Help prepare you to negotiate a sponsorship deal - where necessary, TCACC will attend the appointment with the sponsorship volunteer
Sponsorship Volunteer responsibility:
Identify industries and businesses that the organisation does not wish to align with ie: Gambling or Fast Food
Complete a member survey to ascertain the consumer buying intention of members
Identify and collate inventory available to sell
30-day sponsor challenge is recommended by TCACC
Attend the appointment
Negotiate a sponsorship deal
Support Available from TCACC
